Check out U.S. Image Designs new vehicle wrap. We are driving traffic to websites in Atlanta and beyond. LOL!!! It was designed and Installed by Sign-A-Rama located in McDonough GA.
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U.S. Image Design is taking lead generation and marketing to the next level and we want to bring you with us. It is an absolute fact that without marketing most companies will go out of business. Without marketing it will be nearly impossible to replace past word of mouth clients with new business. That is why it is important to come up with a plan of action to drive quality traffic to your business or website.
There are many sources that say print marketing is dead (yellow pages, newspaper, magazines, etc…), and that business owners should start putting their marketing dollars into the internet. There are also sources that state billboards don’t work and it’s a waste of time and money trying to construct a billboard campaign. The same thing has been said about radio, TV, mail-out etc… It is your job as the business owner to at least research and find which method of marketing works best for you.
Similar to the stock market, a business owner should always diversify their marketing portfolio. If you put all of your marketing eggs (Dollars) in one basket, you stay a huge chance of crashing and burning if your marketing goes cold. That is why it is important to research what works for your industry or hire a marketing firm to help build a custom marketing program that fits your needs.
The great thing about using other forms of marketing, you can drive traffic to your website to increase lead conversion. If you have print marketing make sure that your website address is highly visible. If you have radio marketing, make sure that your website is mentioned at least 3 times (Once in the beginning, middle and end). It is a proven fact that the longer a client researches a company, the better chances are they will make a purchase.
If you have questions about this article please fill free to contact U.S. Image Design @ 678-481-9416. If you are looking to drive traffic to your website or business we are here to help you.
How to get traffic to my web site is a question that most web site owners have been asking since the creation of the internet. Many times people think that there is a magic solution or trick to getting more traffic to their website, but the real answer is hard work and preparation.
First of all you need to find the methods that work for your industry or niche. What works for a plumber might not work for an attorney, and what works for an auto body shop won’t work for an internet marketing company. To succeed with your online campaign, you need to know what products are available and how they work for your industry. Below are some great internet marketing tools that can increase traffic to your website. Your job is to find which one or combination of these products will work for your web site.
Google Maps is a great tool to use to increase traffic to your website. If you provide products or services in a 10-20 mile radius of your business location (must have an address to use Google Maps) having a Map listing is a must. This form of marketing is free but you still need to make sure that your map listing is optimized and is completely filled out. If not done correctly your Google Map listing won’t show in the results of a local search.
Twitter, Facebook, Linkedin are some really great social media tools that if don’t correctly can really increase the traffic to your website. The problem with social media is, it really takes a tremendous amount of time to get the traffic to flow, but once does start to flow it’s quite rewarding. This is also a free source of advertising and can be used in conjunction with your Google maps. This is not only a great local marketing tool but national and globally as well.
Depending on your industry, Directory submission is another great tool. All directories aren’t created equal. Some directories can be used for link building and others are used for generating traffic to your website. Directories like Superpages.com, Yellowpages.com and Yellowbook.com are great to generate traffic. If you are a plumber, carpet cleaner, roofer, etc… advertising in these directories will do your business good. These directories aren’t free, but depending on your business location it is well worth the cost to be listed with them. This is a great form of local marketing.
PPC, Pay-Per-Click or SEM
Pay-Per-Click (PPC) or Search engine marketing (SEM) is a paid form of marketing. Many people think that throwing money at a PPC program will make them money. WRONG! Once again you must take time with the tools that Google, Yahoo and Bing provide and read up on PPC marketing before spending a dime. Many companies have gone broke because they didn’t have solid plan of action and ended up spend thousands of dollars on an ineffective PPC campaign. Here is another great tip that will get you qualified traffic with a PPC campaign, Negative Keywords. Just learning about negative keywords will give you a leg up over the competition and will save you a lot of money on useless clicks. PPC is a great method of marketing locally, nationally or globally but it can get expensive very fast.
Search Engine Optimization- SEO
Search Engine Optimization (SEO) is an awesome form of marketing your website online. SEO is not an instant solution but if done correctly can generate traffic to your website that is out of this world. It takes a little time to develop so don’t expect super fast results. This form of marketing is Free if you do it yourself but is not recommended because it takes so much time to learn. Hire a internet marketing company that has a proven track record with generating leads using SEO. There are many companies that provide tools that can help you in the quest of learning SEO. SEOBook.com, SEOMoz.org and SEO.com are some great resources that have been around for many years. To register for these sites doesn’t cost you a dime and the information is always up to date. This method of marketing can be used locally, nationally or globally and is very rewarding when it comes to generating traffic.
I hope this article is helpful in your quest to finding the best methods to drive traffic to your website. You will find so many more internet advertising solutions on the web, so take your time to find the method that works best for your industry. If you have any questions please fill free to contact: