Daily Archives: February 4, 2012
Providing Pin-Point Marketing and Advertising Solutions on a Local and National Level- Franchise Marketing
I need to market my franchise but don’t know where to start.
There are three things to consider when marketing or advertising your new or existing franchise.
1. Location
One of the big no no’s with owning a franchise is marketing in another franchisors territory. If you market in another franchise territory, it’s like going into someone’s house and stealing their TV and selling it to a pawnshop. In this case you won’t go to jail but the organization you purchase the franchise from may fine you and if this continues, they take away your franchise. That is why it’s highly important to work with a company that provides pinpoint marketing and knows the rules of your franchise organization.
2. Co-op
Co-op is when a franchise organization develops a national marketing budget that is divided amongst the franchise owners. In many cases an experienced marketing company is able to work out the details of a franchises co-op program. This allows the franchise owner to spend little on no many out of pocket to generate to new business.
3. Community Involvement
Getting involved with your community is very important. Many franchises fell because the community never embraces them. When hiring a marketing company you need to know that they have the ability to get you exposure in your community. One of the best ways of doing this is through social media (twitter, facebook, Linkedin, etc ). Your social media program need to be customized to fit your industry and demographic.
U.S. Image design has provided marketing solutions to several franchise owners. We have helped franchises such ServiceMaster Clean, Sign-A-Rama, and AAmco Transmission and we can do the same for you. Give U.S. Image Design a call today for a free phone consultations. 678-481-9416
ServiceMaster Clean Testimonial For U.S. Image Design
 Tirrell has got us into the internet market from the ground up. All we had to do was tell him what we wanted to happen. He explained to us what we needed to do and after we had all of our information together, he made it happen. Great customer service anytime we needed a change or update he was right there when we needed him. dustinsvc@gmail.com, send me an email for a reference, anytime. We have tired yellow pages, online directories, and newspaper. At first these methods of marketing worked but in 2009 our leads took a dive. U.S. Image Design approached me in Aug. 2009 along with 4 other web design and internet marketing companies. We received 5 quotes and by the end of 2 weeks we decided to use U.S. Image Design. It was one of the best decision we have for our company. I highly recommend U.S. Image Design to any Franchise or company looking to get STRONG LOCAL MARKETING. www.servicemasteratlanta.com |
