There are three things to consider when marketing or advertising your new or existing franchise.

1. Marketing in Your Location

One of the big no no’s with owning a franchise is marketing in another franchisors territory. If you market in another franchise territory, it’s like going into someone’s house and stealing their TV and selling it to a pawnshop. In this case you won’t go to jail but the organization you purchase the franchise from many fine you and if this continues, they take away your franchise. That is why it’s highly important to work with a company that provides pinpoint marketing and knows the rules of your franchise organization.

2. Co-op Dollars for your Franchise

Co-op is when a franchise organization develops a national marketing budget that is divided amongst the franchise owners. In many cases an experienced marketing company is able to work out the details of a franchises co-op program. This allows the franchise owner to spend little or no many out of pocket to generate to new business.

3. Get involved in your Community

Getting involved with your community is very important. Many franchises fell because the community never embraces them. When hiring a marketing company you need to know that they have the ability to get you exposure in your community. One of the best ways of doing this is through social media (twitter, Facebook, LinkedIn, etc…). Your social media program need to be customized to fit your industry and demographic.

Do you need Marketing for your Franchise?

U.S. Image Design can help! We provide free Franchise Marketing advice and marketing tips for your franchise. We provide services for ServiceMaster Clean, McDonalds, Sign A Rama and several out National Franchises. We provide Marketing to Franchise in places like:

Montgomery, Juneau, Phoenix, Little Rock, Sacramento, Denver, Hartford, Dover, Tallahassee, Atlanta, Honolulu, Boise, Springfield, Indianapolis, Des Moines, Topeka, Frankfort, Baton Rouge, Augusta, Annapolis, Boston, Lansing, St. Paul, Jackson, Jefferson Cit, Helena, Lincoln, Carson City, Concord, Trenton, Santa Fe, Albany, Raleigh, Bismarck, Columbus, Oklahoma City, Salem, Harrisburg, Providence, Columbia, Pierre, Nashville, Austin, Salt Lake City, Montpelier, Richmond, Olympia, Charleston, Madison, Cheyenne

If you need Franchise marketing advice please call U.S. Image Design @ 678-481-9416. We are here to help you.

                          

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U.S. Image Design is taking lead generation and marketing to the next level and we want to bring you with us. It is an absolute fact that without marketing most companies will go out of business. Without marketing it will be nearly impossible to replace past word of mouth clients with new business. That is why it is important to come up with a plan of action to drive quality traffic to your business or website.

There are many sources that say print marketing is dead (yellow pages, newspaper, magazines, etc…), and that business owners should start putting their marketing dollars into the internet. There are also sources that state billboards don’t work and it’s a waste of time and money trying to construct a billboard campaign. The same thing has been said about radio, TV, mail-out etc… It is your job as the business owner to at least research and find which method of marketing works best for you.

Similar to the stock market, a business owner should always diversify their marketing portfolio. If you put all of your marketing eggs (Dollars) in one basket, you stay a huge chance of crashing and burning if your marketing goes cold. That is why it is important to research what works for your industry or hire a marketing firm to help build a custom marketing program that fits your needs.

The great thing about using other forms of marketing, you can drive traffic to your website to increase lead conversion. If you have print marketing make sure that your website address is highly visible. If you have radio marketing, make sure that your website is mentioned at least 3 times (Once in the beginning, middle and end). It is a proven fact that the longer a client researches a company, the better chances are they will make a purchase.

If you have questions about this article please fill free to contact U.S. Image Design @ 678-481-9416. If you are looking to drive traffic to your website or business we are here to help you.

                          

First of all you need to find the methods that work for your industry or niche. What works for a plumber might not work for an attorney, and what works for an auto body shop won’t work for an internet marketing company. To succeed with your online campaign, you need to know what products are available and how they work for your industry. Below are some great internet marketing tools that can increase traffic to your website. Your job is to find which one or combination of these products will work for your web site.

Google maps

Google Maps is a great tool to use to increase traffic to your website. If you provide products or services in a 10-20 mile radius of your business location (must have an address to use Google Maps) having a Map listing is a must. This form of marketing is free but you still need to make sure that your map listing is optimized and is completely filled out. If not done correctly your Google Map listing won’t show in the results of a local search.

Social Media

Twitter, Facebook, Linkedin are some really great social media tools that if don’t correctly can really increase the traffic to your website. The problem with social media is, it really takes a tremendous amount of time to get the traffic to flow, but once does start to flow it’s quite rewarding. This is also a free source of advertising and can be used in conjunction with your Google maps. This is not only a great local marketing tool but national and globally as well.

Directory Submission

Depending on your industry, Directory submission is another great tool. All directories aren’t created equal. Some directories can be used for link building and others are used for generating traffic to your website. Directories like Superpages.com, Yellowpages.com and Yellowbook.com are great to generate traffic. If you are a plumber, carpet cleaner, roofer, etc… advertising in these directories will do your business good. These directories aren’t free, but depending on your business location it is well worth the cost to be listed with them. This is a great form of local marketing.

PPC, Pay-Per-Click or SEM

Pay-Per-Click (PPC) or Search engine marketing (SEM) is a paid form of marketing. Many people think that throwing money at a PPC program will make them money. WRONG! Once again you must take time with the tools that Google, Yahoo and Bing provide and read up on PPC marketing before spending a dime. Many companies have gone broke because they didn’t have solid plan of action and ended up spend thousands of dollars on an ineffective PPC campaign. Here is another great tip that will get you qualified traffic with a PPC campaign, Negative Keywords. Just learning about negative keywords will give you a leg up over the competition and will save you a lot of money on useless clicks. PPC is a great method of marketing locally, nationally or globally but it can get expensive very fast.

Search Engine Optimization- SEO

Search Engine Optimization (SEO) is an awesome form of marketing your website online. SEO is not an instant solution but if done correctly can generate traffic to your website that is out of this world. It takes a little time to develop so don’t expect super fast results. This form of marketing is Free if you do it yourself but is not recommended because it takes so much time to learn. Hire a internet marketing company that has a proven track record with generating leads using SEO. There are many companies that provide tools that can help you in the quest of learning SEO. SEOBook.com, SEOMoz.org and SEO.com are some great resources that have been around for many years. To register for these sites doesn’t cost you a dime and the information is always up to date. This method of marketing can be used locally, nationally or globally and is very rewarding when it comes to generating traffic.

I hope this article is helpful in your quest to finding the best methods to drive traffic to your website. You will find so many more internet advertising solutions on the web, so take your time to find the method that works best for your industry. If you have any questions please fill free to contact:

U.S. Image Design.

Traffic Generation Company

678-481-9416

                          

Here are some great internet advertising methods:

Get a strong website developed

If you want to convey trust and authority in your business, your site should have a very clean design and should also have meaningful content as well. Make sure that is not built-in Flash – search engine crawlers cannot interpret or understand Flash. Having a simple HTML website will do the job, also make sure that you use a standardized address format and also make sure that you include it on your website in plain text. Use unique content instead of the marketing materials supplied to you by your product suppliers – search engines do not like duplicate content.

Content that focuses on location and is optimized

The internet has billions of websites and you need to make sure that your website stands out from the others. This is particularly important for small business owners who have a focus on a specific geographic location. There are virtually thousands of sites about home insurance, but quite a few focuses on home insurance in your city name. Make sure that you also include your location in your web page titles along with your other business related keywords. Great internet marketing entails being able to make your website standout so that you can reach your target market and boost sales.

You Can Try Search Engine Marketing

Organic SEO (search engine optimization) really requires real dedication. So in order to achieve successful results, one will have to invest a lot of effort and time into your website. Are you looking for quick and quantifiable results, Search Engine Marketing (also known as SEM) internet marketing may be really right for you. Bing Adcenter, Yahoo sponsored search and Google AdWords are awesome places to advertise your products and or services on the internet. So, in order to avoid spending loads of cash more than you ought to, you have to be sure to target your marketing campaigns to your specific geographic location. Begin with a small list of keywords, set aside a small daily budget until you totally get used to PPC. Google is known to also offer a Click-to-Call marketing solution that will help you connect users with your business through the phone.

In conclusion, having a great web site that is optimized for the search engines and investing in a Pay-Per-Click program, your business in most cases will generate a tremendous amount of leads, which will turn into sales. This can be some what time consuming for a business owner to implement and is highly recommended that you hire a qualified internet marketing company to take on this task.

I hope this article is helpful in your quest to finding the best methods to marketing your business online. You will find so many more internet marketing solutions on the web, but SEO and PPC in most cases (if done correctly) will grow your business. If you have any questions please fill free to contact:

U.S. Image Design.

Atlanta SEO – Internet Marketing Firm

678-481-9416

                          

A typical search engine results page

Internet marketing

Display advertising E-mail marketing E-mail marketing software Interactive advertising Social media optimization Web analytics Cost per impression

Affiliate marketing

Cost per action Contextual advertising Revenue sharing

Search engine marketing

Search engine optimization Pay per click advertising Paid inclusion Search analytics

Mobile advertising

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This is a great posting of what SEO (Search Engine Optimization) is. For new business owners or well establish companies, this will help you understand what SEO is and how it will help your website get more traffic. This is a must to compete in highly competitive markets, and give  your website, or online business the visibility needed to generate STRONG LEADS.

It took a very long time to create this posting, but felt it was necessary for those that are searching for methods to generate more sells via the internet.

If you want a full report for your website, just fill in the form on the home page of our site. This is a great starting point and will give you stats on your competition and let you know how much help is needed to get you website to the top of Google, Yahoo, Bing and many other search engines.

If you like this blog posting PLEASE DIGG IT.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

The acronym “SEO” can refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term “search engine friendly” may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

Another class of techniques, known as black hat SEO or spamdexing, uses methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.

                          

There are lots of methods that are available to website owners as to how they plan to increase their traffic and effectively promote their internet business. Search engine optimization (popularly called SEO) along with pay per click (PPC) ad campaigns such as banners and email marketing are indeed one of the most common and very effective methods when it comes to non-web advertising.

Search engine optimization & PPC campaigns (such as Google Ads, Yahoo etc) are two top methods that are considered as highly result oriented. Both PPC and search engine optimization are known to have their own benefits, this article will go on to explain the differences between these two and how two of them can help you.

If you choose to still continue using search engine optimization as your one and only source of marketing, you will need to balance your marketing strategy because the competition may already have. Please understand that this is not to imply that Search engine optimization is not helpful; but the solution is not to totally rely on it, but follow in the steps of what other successful online businesses are using – a complementary and mixed search engine marketing strategy. This method still utilizes the SEO method to rely on internet spiders and to very carefully placed keywords. Still, it also accesses a valuable paid search, internet public relations and many other strategies,

The key is that a varied and integrated approach can launch one’s business through the roof without further delays. Well, on the other hand, this immediate start if properly managed can be sustained, which means that the success is long term. A really careful balance of internet marketing tactics can also be lucrative, which will of course lead to a combination of low costs and high income – this is indeed a great combination.

SEO works by using specific keywords or key phrases in order to get high ranking on search engine search results. The end result of higher ranking thanks to search engine optimization is that your web site gets more hits. You also need to understand that going after traffic only is the biggest misconceptions about optimizing your website because failing to target your keywords rightly will greatly reduce your conversion rate. This strategy works and is also a very important part of any internet marketing campaign. Actually, about 60% of clicks to a particular website are all thanks to optimizing the website.

With pay per click, the formulas used never change. Your ad will show up when a surfer types in a given keyword or keyword phrase. One can even guarantee that they get more coverage than the competition by simply paying the search engine or other types of marketing vehicles. With pay per click, you do not have to start with a high bid even though the upfront payment costs of paid ad placements are way less than search engine optimization. In addition, you can also expect fast results.

Note: Finding the correct method to market your company can be very confusing and time consuming. That is my it is importatant to seek the advise of a SEO- Internet Marketing professional before taking on this task alone.

I hope this article is helpful in your quest to finding the best methods to marketing your business online. You will find so many more internet marketing solutions on the web, but SEO and PPC in most cases (if done correctly) will grow your business. If you have any questions please fill free to contact:

U.S. Image Design.

Atlanta SEO – Internet Marketing Firm

678-481-9416

                          

The Death (Or Redefinition) Of SEO Discussed

SEO-DEAD.gif”>In the past it was very easy to optimize a website. All you had to do is create a strong title, write up a keyword rich description and throw in a few industry specific  keywords to get your site to rank on the first page of Google, Yahoo, MSN (now Bing), etc. There is a major flaw with this method today. EVERYONE IS DOING IT!

Don’t be mistaken, in some markets this method of SEO is still highly effective. Places like Virginia, Kentucky, and South Carolina (just to name a few) still has a lot of opportunity for growth. Trying to rank in places like California, Atlanta Georgia, Dallas Texas and New York for industries such as roofing, water damage, carpet cleaning, plumbing, etc… is nearly impossible using basic SEO strategies. This is where more advanced forms of lead generation are needed.

What other ways can a small business, franchise or new company get presence on the web without using SEO?

The number one thing to remember about marketing on the web is, YOU MUST THINK OUTSIDE THE BOX! One method of marketing will not be enough to successfully promote your company. You need to be in a mind set of lead generation. Here are some great tools that will give your company a leg up over the competition.

• Twitter, Facebook, LinkedIn – is taking lead generation to the next level. (Social Media)
• YouTube and Photo Bucket ( Video and Image sites)
• EzineArticles, Buzzle, GoArticles, etc… (Gives people from all over the world a way to promote products and services through article writing)
• Social Bookmarking Digg, Stumble Upon, reddit (A great way to share your videos, images and articles with thousands of searching consumers)
• Blogging – WordPress and Blogger.com (Gives you the ability to write fresh new content that creates links, drive traffic and give you a boost in the search engines)

All of the methods above have two things in common, fresh content and link building. Though Search Engine Optimization (SEO) is not completely dead, in this day in time it would be a tremendous mistake to rely on this method alone.  If the tools above are used correctly, when SEO does die out your company will be sitting pretty.

Note: The methods above are very time consuming and in some cases tedious. Don’t feel like you have to do it on your own. There are some very capable internet marketing companies that will be glad to give you a hand at creating leads for your company.