SEO | Search Engine Marketing | Search Engine Optimization
Search Engine Optimization in 2012 is leaving a lot of SEO companies stumped…like what just happen. If SEO companies are stumped; just imagine how service companies like plumbers, carpet cleaners, roofers, water damage companies, auto repair service companies, etc…, feel. And if that’s not confusing enough, it seems like every major city is being targeted by SEO companies to get their clients more visibility to keep them in business. Just think if you are a water damage company in Atlanta, Orlando, Dallas Tx, New York, Los Vegas or any other major city with over a million plus homes or businesses, I bet your bottom dollar that competition is ten times greater than in a little city like Griffin, GA (Population of about 24,000 people). In many cases a company marketing in a major city like Atlanta doesn’t even have a business there, but don’t mind commuting 50 miles to keep their business alive. That is why it is important to know what SEO is and how it works.
A Search Engine Optimization (SEO) strategy is vital for all businesses with websites who depend on traffic to increase sales and visibility. Businesses all want more traffic, more visitors to their sites that result in an increase of sales and revenue. A good SEO strategy is one way in which sales can increase and profits rise. When people seek a solution to optimize my website, there are a few important things to remember, it is not just about keyword saturation in content, it is also about well constructed websites.
When a potential customer is searching for a specific product or service with one of the countless search engines such as Google, Bing or Yahoo, the search engines go out and search websites for content and keywords that match the searcher’s criteria. Keywords such as “mattress” will pull a variety of results ranging from mattresses for sale to furniture and bedroom sets and linens. When the searcher is more specific with, for example, “foam mattress” the results are narrower in scope providing for better potential customers to the sites in the results. Optimizing websites for the best quality of visitors and staying on the first page of results is vital for all businesses and their bottom lines. When thinking about how to best optimize your website, think about how you search.
A website can be well structured, have valuable content and good offerings and still not get the desired and expected traffic. Often times, an SEO professional can make changes to increase traffic with a combination of SEO techniques and website optimization. Google, for example, uses three processes when a searcher types in a request to come up with relevant search results. Crawling is when the search engine crawls through the web to find new and updated pages to websites. New content is then automatically formulated and recorded for similar searches.
Search engines also Index content of websites and include key content tags, Title tags and ALT tags. This too helps for better and faster search results for the searchers. Relevancy of content on websites is vital to good search results and better more qualified visitors to websites as well. Many popular search engines have several hundred criteria for determining relevancy of sites for searchers to ensure the best results possible. An effective website optimization strategy must include a well designed site with relevant content that allows search engines to index and crawl.
Search engine optimization is not just about keywords and lots of content; it is much more complex than that. There are many technical aspects of website optimization and search engine optimization that are most effectively handled by professionals. For example, a web site that supports “If-Modified-Since” http header allows for search engines to easily find new and fresh content on websites. Most small businesses and entrepreneurs don’t have the depth and breadth of knowledge to handle the technical side of SEO and website optimization. Professional SEO and website optimization companies are best at weeding through the vast amounts of technical data and algorithms to help businesses succeed online with more qualified traffic to their sites.
If you are a Plumber, Carpet Cleaner, Roofer, Water damage company, Auto repair service or any other service industry that needs SEO Marketing, give us a call at 1- 800-383-7017 – We give FREE SEO ADVICE (OVER THE PHONE OR SKYPE).
How can SEO help my business?
Internet marketing has become a must today for any business. Depending on one’s target and budget there can be hundreds of internet marketing strategies. Having said that, it has to be noted that most internet marketing strategies incur a cost for a business and unless you have a preset budget for internet marketing, you cannot employ most of these strategies. Trying to maximize internet marketing for free is what most people would be looking for. Here are three internet marketing strategies that do not require any financial investment but can manage to significantly increase traffic to your website.
Internet Marketing Strategy 1: Build An Overwhelming Online Presence
The online world is growing at a phenomenal pace. Every other day, there are new blogs, websites, forums and small to medium social networking sites that are coming up and surprising the virtual world. Having an online profile is not just about hosting a website anymore. Internet marketing demands that a business must have an overwhelming presence in the virtual world.
Now, what do we mean by an overwhelming presence? Depending on the nature of your business, the products or services that you offer and the principal location of your company, there would be many online blogs, forums and review sites. A business needs to have a consistent presence on these portals. Whether you simply participate in a discussion, share your expert opinion or simply try and promote your services, all such activities collectively form one of the best internet marketing strategies to get some traffic to your site.
Internet Marketing Strategy 2: Free Online Classifieds
Posting ads is essential for any business, whether you are a car dealer or into real estate. There are several free online classifieds – local, national and international, where you can easily post ads of your company. You need not go all out trying to sell the product or your services, but may simply post a very small sales pitch or something that you think is your company’s USP and mention the website or give a link to your desired webpage. This internet marketing strategy is employed by most businesses and is a great way to get some traffic for free.
Internet Marketing Strategy 3: A Blog On Your Website
Irrespective of how good your website SEO is or how you intend to promote it, having an online blog is one of the most successful internet marketing strategies. Search engines look for relevant and high quality content. Having several posts in your website blog talking about the industry you are in would enhance the rankings of your site. Hence you get more traffic from search engines. If you are looking to add a blog to your website, there are 2 FREE sources, WordPress.org and Blogger.com. All you do is create a blog account and once you have completed that step just add a link to your website and call it “Blog”. You now have a blog attached to your website.
These are a few great internet marketing strategies that worked for me and I’m sure they will work for you. If you need help with creating a stronger online presence using the strategies mentioned above, please feel free to contact us. US Image Design will be happy to help you meet your online goals.
Internet Marketing Strategies to Help Increase Traffic To My Website
By: Tirrell Spruill
When Google developed Panda in 2011, it revolutionized the way online businesses, internet marketing companies, and Search Engine Optimization companies conducted business and drew online traffic to their sites. Many websites saw a dramatic loss of rankings in just the first roll out of Google Panda, their proprietary website ranking algorithm.
The goal of Google Panda was, and continues to be, to lower the rankings of websites with poor quality information, and raise the rankings of websites with high quality, non-repetitive information. Google Panda started with actual human evaluation of websites and then trained the algorithm to look for the items that humans found important, trustworthy, and poor.
Google Panda continues to roll out new algorithms regularly, and some websites see continued decrease in traffic and others see an increase when they have updated their sites to include new fresh materials, with few advertisements.
The most recent Google Panda 3.3 update had no changes in the actual Panda algorithm, it just refreshed the data in the internal Google Panda system to make it more sensitive to changes on the web, consumer behavior, and increased overall accuracy of the algorithm.
Evaluate where you get backlinks from
Google recently announced they were reconsidering the link evaluation part of the Google Panda algorithm. Panda has in the past evaluated links from websites to help determine the quality of the information on a site by checking and testing back links for legitimacy. A website comprised most of links to other sites was found in Google’s research to provide no benefit to consumers.
Writing fresh content is a must
Content Farms have seen the most dramatic drop in visitors to their sites since the first roll out of Google Panda in February of 2011. Duplicate articles, overlapping articles and information that is redundant triggers Google Panda to lower the rating and ranking of sites. Fresh, new and well written articles help boost the ratings and rankings in Google Panda algorithms. Quality content is now the standard webmasters and businesses need to aim for when constructing sites.
Don’t go overboard with Advertising
Large amounts of advertising, even Google’s on AdSense, can harm the rankings in Panda’s algorithms. Mass-produced content, spelling errors, and sites with no original content will continue to suffer a deterioration of traffic as long as the sites don’t publish original content or information, original and thoughtful analysis, or substantial content.
All is not lost with Google Panda. Webmasters and businesses can make sites more user friendly and increase page views as long as the visitor’s experience on the site improves. A good place to start is with Google’s Webmaster Guidelines available on their website. It covers design & content guidelines, technical guidelines and quality guidelines they recommend for all sites.
SEO my site for Google Panda – 3 Very Important Updates You Should Know about Google Panda 3.3
Are you a small business owner? It is very important to understand the importance of advertising and marketing on the internet. But the truth is that internet marketing and advertising is pretty different online. With the right online marketing strategy, one can increase his or her business sales with a lot of the leads coming through their website. By simply following great online marketing tips, one can get the search engine visibility that their business truly deserves. Since a lot of the small businesses are known to service a rather small geographical area. In order to really capture high search engine rankings for your business, you will need to make a real good effort to associate your business with your site. Although, this may be a really time consuming process, you will discover that it is well worth the effort. Just remember, when it’s regarding local search, your location is your brand.
Here are some great internet advertising methods:
Get a strong website developed
If you want to convey trust and authority in your business, your site should have a very clean design and should also have meaningful content as well. Make sure that is not built-in Flash search engine crawlers cannot interpret or understand Flash. Having a simple HTML website will do the job, also make sure that you use a standardized address format and also make sure that you include it on your website in plain text. Use unique content instead of the marketing materials supplied to you by your product suppliers – search engines do not like duplicate content.
Content that focuses on location and is optimized
The internet has billions of websites and you need to make sure that your website stands out from the others. This is particularly important for small business owners who have a focus on a specific geographic location. There are virtually thousands of sites about home insurance, but quite a few focuses on home insurance in your city name. Make sure that you also include your location in your web page titles along with your other business related keywords. Great internet marketing entails being able to make your website standout so that you can reach your target market and boost sales.
You Can Try Search Engine Marketing
Organic SEO (search engine optimization) really requires real dedication. So in order to achieve successful results, one will have to invest a lot of effort and time into your website. Are you looking for quick and quantifiable results, Search Engine Marketing (also known as SEM) internet marketing may be really right for you. Bing Adcenter, Yahoo sponsored search and Google AdWords are awesome places to advertise your products and or services on the internet. So, in order to avoid spending loads of cash more than you ought to, you have to be sure to target your marketing campaigns to your specific geographic location. Begin with a small list of keywords, set aside a small daily budget until you totally get used to PPC. Google is known to also offer a Click-to-Call marketing solution that will help you connect users with your business through the phone.
In conclusion, having a great web site that is optimized for the search engines and investing in a Pay-Per-Click program, your business in most cases will generate a tremendous amount of leads, which will turn into sales. This can be some what time consuming for a business owner to implement and is highly recommended that you hire a qualified internet marketing company to take on this task.
I hope this article is helpful in your quest to finding the best methods to marketing your business online. You will find so many more internet marketing solutions on the web, but SEO and PPC in most cases (if done correctly) will grow your business. If you have any questions please fill free to contact:
U.S. Image Design.
Marketing in Atlanta Tip #1 Market your business online
If you haven’t noticed, the internet is starting to surpass many of the conventional marketing methods used a few years ago. In Atlanta, you have tons of yellow page companies, billboards, TV marketing and newspapers competing for your business. Newspaper companies are hurting the most, with hundreds of layoffs due to low readership and newer technology such as Ipads and Smart Phones that provide news when you want it. With the internet at the tip of your fingers, it’s no wonder that a lot of the print companies are going under. Which leads me to question number one, where are you spending your marketing dollars? If the majority of you marketing dollars are going into print media, then you are severely hurting your business.
Marketing in Atlanta Tip #2 Upgrade that tired old website
In the past having a website was a luxury. Many business owners designed there websites to please themselves but overlooked consumer needs. Great, you have a website but it doesn’t mean that it converts online shoppers. When a shopper comes to your website is it easy to navigate, are there conversion elements such as coupons or discounts and lastly is it easy to find contact info such as your phone number, email address, etc…
Flash websites are also a big no-no when it comes to converting a client quickly. Flash in many cases uploads very slowly or not at all. Search engines don’t like flash websites because they are image based, which means your website will be very hard to optimize or market online. So if you can avoid it, DON’T USE FLASH!
Content management system also known as CMS sites are taking over the internet. CMS makes it easier for the search engines to find your website. If you are looking to upload photos, videos and optimize your website, WordPress, Cake and Joomla are a few great content management systems. You can also tap into Twitter, FaceBook and LinkedIn, giving you the ability to be social. If you are looking to market in Atlanta or any other city, I highly suggest using a CMS.
Marketing in Atlanta Tip #3 Know the strengths and weaknesses of your competitions online program.
When it comes to competing, strategy and planning is one of the reasons many businesses fail with there marketing campaign. You wouldn’t step into the ring with a pro fighter expecting to win the fight with a lucky punch, would you? You need to watch film and take notes to identify the strengths and weaknesses of your opponent. Then train to avoid or counter your opponent’s strengths and completely take advantage of their weaknesses. The same thing applies to marketing your company online. Getting to the top of the search engine is a huge fight and only the ones that plan will make it. Do your research FIRST before spending a dime on marketing!
You may be asking, how in the world do I see what the competition is doing. I know nothing about internet marketing. Henry Ford once said that when you hire people who are smarter than you are, it proves you are smarter than they are. The trick is to find the right person (in your case the right internet marketing company). This is a guy that dropped out of high school to become on of the most successful entrepreneurs in the history of the United States.
Experienced internet marketing companies can do a structured detailed analysis not only on your competition but on your company as well. You need to know things like, how may useful backlinks they have, do they have blog, the keyword density of their website, are they using PPC marketing, etc… Once you identify their strengths and weaknesses the next step is to develop a plan for your business. Your internet marketing company should be able to handle all of this for you.
If you want to be successful with marketing your company in Atlanta or any other city, follow the 3 marketing tips above. If you have more question about this topic or any other form of internet marketing, please give US Image Design a call at 678-481-9416. It cost you nothing to call!
With nearly 80 percent of North Americans using the Internet on a regular basis, it is more important than ever to advertise your business online. By advertising your business online, you’ll be able to reach larger markets of traffic than any other advertising medium. Plus, advertising your business online is one of the most cost-effective and affordable business advertising solutions.
If you’re not convinced that advertising your business online is the right investment, here are just a few compelling reasons why you may want to reconsider your advertising plan:
Advertise My Business Tip #1 – Boom in online shopping
Chances are good that you are one of the hundreds of millions of people who have made a purchase online. The internet is quickly becoming a virtual mall, loaded with stores and storefronts. Instead of spending money on a neon sign that reaches thousands of people a year, businesses are spending money on Search Engine Optimization and Web site functionality that reaches millions of people a year.
Advertise My Business Tip #2 – Global marketplace
In addition to having an online storefront that has the potential to reach millions of people a year, your business can reach people around the globe who may be interested in your products or services. By spending money on an online advertising campaign, you can help to drive traffic to your site that is targeted and has a greater chance of resulting in a high conversion rate when it comes time for them to make a purchase. Put your best foot forward by investing in best practices for online advertising.
Advertise My Business Tip #3 – Large-scale information gathering
Moreover, the internet is a place where people head for information. They want to know details about products, such as how they are used, how they are constructed, and what the best going rate is for them. By spending some time and money on product descriptions and reviews for your site, you’ll increase traffic (through SEO) and garner greater confidence from your visitors.
Advertising your business online is one of the most affordable and effective ways to reach potential customers on a large scale. Start your online advertising efforts today to begin growing your business in a global marketplace. Remember: good advertising results are worth the effort and the minimal expense they take to do correctly. Invest in long-lasting online business advertising foundations and strategies now for greater success in the future.
When it comes to Internet marketing there are two questions to consider… do I hire a Internet marketing company or can I do it myself? But before you can begin implementing marketing and advertising you need to know your product or service very well. You also need to know who your target market is before you spend a dime of your money. That is why it is very important to consult an Internet advertising agency or advertising agency. A lot of Internet marketing companies offer free consultations whether by phone, in person or through web presentations. It is best to get the advice of three advertising companies before making a decision.
Internet companies have great insight and can provide you a road map for marketing and promoting your product or service. If you decide to hire an Internet advertising firm to do your marketing, make sure you keep a detailed journal of the successes and failures of your campaign. Your marketing consultant or agency will be pleased to see your involvement with your campaign and will go the extra mile to provide you results (whether good are bad). Now you have met with an Internet advertising company, your eyes should be open to a variety of internet advertising solutions. If you apply these 3 internet advertising tips, your company should see a substantial increase in revenue.
Search Engine Optimization (SEO)
Your internet advertising company’s first priority should be optimizing your website. There are 2 ways to optimize your site. There is on page and off page optimization. On page optimization is the process of creating great content, strong page titles, keyword rich descriptions and strong keywords pertaining to your industry. On page optimization also consist of using header tags (h1, h2, h3, etc…) and bold text correctly on your website. These are just a few of the on page optimization rules necessary to rank well in the search engines. Off page optimization is done through backlinking using blogs, articles, relevant business directories and link exchange.
Search Engine Marketing (SEM) also known as Pay Per Click (PPC)
Depending on your industry, your internet advertising company should also incorporate pay per click marketing. One of the first questions I would ask your internet advertising company about is negative keywords. If your marketing company doesn’t understand or know about negative keywords, RUN! This decision will save you money in the long run.
Pay Per Click marketing has been around for a long time and is here to stay. What has changed is Google has made it a lot easier for an inexperienced person to use PPC to market a product or service. Google has tons of free information and tools available for first time PPC users. If you search “Google keyword tool” the very first link you will see is the Google AdWords tool. Google AdWords tool should be the first tool you should learn before you invest any money into pay per click.
It doesn’t matter what industry you are in, video marketing will work for you. YouTube though not a search engine has started generating a ton of targeted traffic. One thing to remember about video marketing is, if you apply the same on page and off page optimization techniques as with website optimization, your campaign will be very successful. There are many free tools available to create your own business video or you can get your internet marketing company to do it for you.
These are just a few internet marketing, SEO tips and strategies you can use to grow your business online. Whether you hire an Internet Marketing company or do it yourself… SEO, PPC and Video Marketing are vital to running a successful internet marketing campaign.
U.S. Image Design – Internet Marketing and Advertising Solutions
Internet marketing or website advertising is becoming increasing difficult and if you are a business owner or looking to start a business, internet advertising is a must. Here at U.S. Image Design we understand the importance of getting exposure on the web. We understand the many different forms of marketing and continue to educate ourselves to stay a head of the curve.
There are three ways that U.S. Image Design can help your business grow using internet marketing and advertising.
The monthly programs are designed to take the weight of learning internet marketing and advertising off of your shoulders. U.S. Image Design takes all of the social media, SEO, SEM, directory submission, etc… on ourselves, which allows you as a company to do what you do best….CLOSE MORE DEALS.
1 on 1 Training Online
U.S. Image Design has a very unique method to train our clients online. There are a vast amount of online tools available that makes it easy for us to train you and your staff without leaving your home or office. This is a 2 day online training that consists of internet marketing and advertising strategies. U.S. Image Design also provides you with the tools necessary to be successful in your internet advertising campaign. DON’T WORRY, AFTER THE TRAINING IS COMPLETE WE PROVIDE SUPPORT FOR THE NEXT MONTH TO ASSIST YOU WITH ANY PROBLEMS OR QUESTIONS YOU MAY HAVE ALONG THE WAY.
1 on 1 Training at Your Location
One on one training with you or yours office manager is what we do best. U.S. Image design will send one of our top trainers to your office to educate you how to generate leads using internet marketing and adverting. Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime. U.S. Image design will also provide you with all of the internet marketing tools necessary to be successful with our online campaign. DON’T WORRY, AFTER THE TRAINING IS COMPLETE WE PROVIDE SUPPORT FOR THE NEXT MONTH TO ASSIST YOU WITH ANY PROBLEMS OR QUESTIONS YOU MAY HAVE ALONG THE WAY.
What if twitter vanished forever? No more twitter followers and followings.
I’m not sure what’s going on with Twitter Today. For you twitter users that have a huge twitter following and use twitter religiously (Like Me), this is really a scary feeling. All of my 6000+ Twitter followers disappeared. I’m sure everything will be OK, but what IF!!!
What if you lost all of your twitter followers?
What if twitter disappeared off the face of the earth today, how would this affect your business?
How would this affect your communication with you clients, friends and family?
Please comment. Let me know what your thoughts are about this topic.
Clarks Cabinets in Griffin GA – Needed a totally new website and Internet Marketing. U.S. Image Design was able to sit down with them to develop a custom web site and Internet marketing program For Clarks Cabinet shop.