Is this you?
You’re the owner of a small- to medium-sized business and you’ve noticed that your traditional way of marketing – newspaper ads, Yellow Pages ads and listings, direct mail marketing, etc. – just isn’t giving you the same return on your considerable investment as it used to. 6V4BYBCFBDUR
If this is the case, you’re not alone: more and more business owners are finding that these types of marketing tools aren’t as effective as they were even just two or three years ago.
Why Internet Marketing?
- The International Telecommunication Union (ITU) found that the number of people online worldwide is more than 2 billion, with 226 million people coming online for the first time in 2010 alone. The market research firm IDC predicts that 2015 will see an incredible 2.7 billion people worldwide online.
- Even if you just market locally, Internet World Stats estimates that more than 245 million people were online in the U.S as of June 2011.
- eMarketer.com reported in July 2011 that more than 72 percent of online users in the U.S. alone would have shopped online that year.
- But perhaps the most salient fact is this: according to TMP Direction Marketing, in 2009, almost two out of three Internet users surveyed said they used local Internet search as their primary source of local business information.
If this hasn’t convinced you that your marketing dollars might be better used to help your business become visible online, here are three additional reasons why you need Internet marketing today.
1) You can measure how your Internet marketing is working for you in great detail.
Minute detail. Do you want to know how many people visit your website? When they visit? Which pages they’re visiting the most? How long they stay on your site? Which pages they click to (your website’s “funnel”)? How many clicked on an ad or a link? How many visitors become those “users”? How many “users” became buyers? And so on. The amount of detailed information you can learn about your site’s visitors is little short of incredible. More importantly, you can use this information to tweak your offerings at any time to better attract your perfect buyer. And you can do so at a highly affordable price.
2) Internet marketing can help you shorten the sales cycle.
Internet marketing allows you to attract your “perfect customer.” Done properly, Internet marketing can help you market to just those people who are interested in your services right now! You can niche down to the narrowest of demographic, geographic and even psychographic (your perfect customer’s personality, values, attitudes and interests) markets. This then allows you to shorten your sales cycle because most people who visit your site will be doing so because they have an interest in your product/services. To some degree, they’ll already be qualified buyers.
3) You’ll find that the cost of getting leads will decline precipitously.
A 2010-2011 survey by HubSpot (a maker of Internet Marketing software), found that companies using Internet marketing to attract prospects discovered that they had a 62 percent less cost per lead than traditional “outbound” (newspaper ads, Yellow Pages, etc.) marketing techniques
We could go on and on about why Internet advertising is critical to your business’ success today. We’d love to talk to you about it and how the Internet marketing services of U.S. Image Design can help your business not only survive but thrive!
Contact us today. We look forward to being of service!
Three Reasons Why I Need Internet Marketing Today More Than Ever
Are you a small business owner? It is very important to understand the importance of advertising and marketing on the internet. But the truth is that internet marketing and advertising is pretty different online. With the right online marketing strategy, one can increase his or her business sales with a lot of the leads coming through their website. By simply following great online marketing tips, one can get the search engine visibility that their business truly deserves. Since a lot of the small businesses are known to service a rather small geographical area. In order to really capture high search engine rankings for your business, you will need to make a real good effort to associate your business with your site. Although, this may be a really time consuming process, you will discover that it is well worth the effort. Just remember, when it’s regarding local search, your location is your brand.
Here are some great internet advertising methods:
Get a strong website developed
If you want to convey trust and authority in your business, your site should have a very clean design and should also have meaningful content as well. Make sure that is not built-in Flash search engine crawlers cannot interpret or understand Flash. Having a simple HTML website will do the job, also make sure that you use a standardized address format and also make sure that you include it on your website in plain text. Use unique content instead of the marketing materials supplied to you by your product suppliers – search engines do not like duplicate content.
Content that focuses on location and is optimized
The internet has billions of websites and you need to make sure that your website stands out from the others. This is particularly important for small business owners who have a focus on a specific geographic location. There are virtually thousands of sites about home insurance, but quite a few focuses on home insurance in your city name. Make sure that you also include your location in your web page titles along with your other business related keywords. Great internet marketing entails being able to make your website standout so that you can reach your target market and boost sales.
You Can Try Search Engine Marketing
Organic SEO (search engine optimization) really requires real dedication. So in order to achieve successful results, one will have to invest a lot of effort and time into your website. Are you looking for quick and quantifiable results, Search Engine Marketing (also known as SEM) internet marketing may be really right for you. Bing Adcenter, Yahoo sponsored search and Google AdWords are awesome places to advertise your products and or services on the internet. So, in order to avoid spending loads of cash more than you ought to, you have to be sure to target your marketing campaigns to your specific geographic location. Begin with a small list of keywords, set aside a small daily budget until you totally get used to PPC. Google is known to also offer a Click-to-Call marketing solution that will help you connect users with your business through the phone.
In conclusion, having a great web site that is optimized for the search engines and investing in a Pay-Per-Click program, your business in most cases will generate a tremendous amount of leads, which will turn into sales. This can be some what time consuming for a business owner to implement and is highly recommended that you hire a qualified internet marketing company to take on this task.
I hope this article is helpful in your quest to finding the best methods to marketing your business online. You will find so many more internet marketing solutions on the web, but SEO and PPC in most cases (if done correctly) will grow your business. If you have any questions please fill free to contact:
U.S. Image Design.