Did you know that roughly 80 percent of North Americans get online regularly? Now, more than ever, it is important to invest in online advertising. By going online to advertise your business, you’ll reach larger amounts of browsers and shoppers than traditional advertising mediums. Plus, advertising online is, by far, the most cost-effective and affordable advertising methods.
To learn more about why advertising your business online is the right choice, check out these simple reasons why it’s important to create an online advertising plan:
It’s simple: people shop online
With hundreds of millions of people buying online, it’s time to take advantage of the limitless opportunity to get their attention. The internet is a virtual mall, full of stores–and storefronts. Take the money you would spend on a neon sign that is seen by thousands of people a year, and spend your advertising money on Search Engine Optimization and Web site functionality that will be seen by millions of shoppers a year.
Your business can reach people all over the world who may be looking for your products or services. Invest in an online advertising strategy to help to drive shoppers to your sit. A good advertising campaign will be targeted to shoppers who are looking for the types of products you sell that way, you’ll have a greater chance of having high conversion rates when shoppers make a purchase.
Be a resource for information
The internet is a resource for information. People want to know details about something they might buy, such as how the products are used, how they are made, and what the best price is. Spend some advertising bucks on developing robust product descriptions and reviews for your products. As a result of your efforts, you’ll see an increase in traffic and get more confidence from your visitors (who are likely to become buyers).
Online business advertising is one of the smartest and most cost-effective ways to reach customers around the world. Begin advertising your business online today to start growing your business in a worldwide marketplace. Don’t forget: long-lasting results are worth the effort and the expense they take to do properly!
When it comes to doing marketing online there are three things to consider. You want to write good content, create backlinks to credible sites and use social media. The old ways of marketing; though not dead, is not as effective as it once was. In the past, it was easy to rank one-page and make a lot of money. Now what search engines are looking for is link popularity, unique content, and how involved they particular website or blog is in their niche. Here are some great tips that will get your website or blog to the top of the search engines in no time. For free!
Writing good content (unique content)
If you haven’t heard already, content is king. What does this mean? Content is king means, the more content you can put out about your product or service the better your site will rank in the search engine’s. There are many great places to put your content. You have blogs, article directories, websites, forums, etc… but these sources must be relevant to your industry. Here is one very important point to remember when placing content. Do not use the same content in 10 different places. Here’s an example: Say you wrote a really good article on Internet marketing in Atlanta. Don’t just copy and paste this article in as many places as you can. This will only weaken your article strength. It’s better to have one unique article than to have 10 duplicate articles because you divide the juice of these articles by 10, therefore decreasing your article strength. One thing about writing great content is that you can put links to your sources. Your source may be YouTube, your website, blog, or maybe an article that you wrote on Ezine. Putting a link in your articles is a great way to build backlinks.
Creating stronger marketing campaigns using backlinking
Putting links in your articles is a great way to build backlinks. In the past few years backlinking has become very popular. Now that you have an article written on Internet marketing in Atlanta you want to link it back to your website or blog. Why is this important? It’s important because if someone likes your article, they may put a link from your article on their website. That is why this method is called back linking. This is also important because if the site linking to your article is really strong in the search engine and is relevant to your industry, your website or article will receive some of the strength as well. The more of these articles you post, the more other sites will link to you. Your goal is to write as many relevant articles about Internet marketing as you can to get more back links. This will help your website move up in the search engines really quickly.
Social media marketing will catapult your website or blog
Social Media is taking the Internet by storm. If you haven’t joined one of these social media platforms; Facebook, YouTube, twitter, LinkedIn yet, you are missing out on a ton of traffic and links. Social media is a great way to interact with the client or potential customers. Consumers feel more comfortable dealing with people they know then with businesses they don’t know. If someone is looking for an Internet marketing company in Atlanta and you have had interaction with them on Twitter, Facebook or YouTube, you will more likely to close them before a business they are unfamiliar with. It’s like creating you own warm lead. Social Media is also a great way to build long term relationships with clients you have never met, unlike other forms of marketing media (Yellow pages, newspapers, radio, etc…). The one important thing to remember when using social media is, you must be sociable. Don’t create an account and think that you’re going to build a strong network without talking about your product and services. Another great thing you can do with social media is promote contest and events. This will get people involved with what you’re doing in your community and they will start to look at you as an industry expert. And if you’re good at what you’re doing, you’ll instantly build a network of friends that will help promote your business locally, nationally and worldwide. All you have to do is make friends.
If you use social media, great content, and link building in your marketing campaigns, your website will be at the top of the search engines in no time. Just remember, you need to put in the work now to be successful in you future endeavors.
U.S. Image Design – 800-383-7017- Internet marketing company in Atlanta. Also specializing in National marketing Ideas on Google, Yahoo and Bing.
Where to find free Google advertising