Businesses who wish to be seen (and found) online need to be sure that they develop their Web sites using SEO best practices. There are a few foundational SEO strategies that every business should implement, including strategies to address visible page content, as well as content that is not always as obvious.
Here are 5 easy ways to build your Web site with basic SEO:
Start with a keyword-rich title
When thinking about how to build out your Website, think about it from the top-down. Start with the page title or the words that appear in your Web browser window above the actual Web page. Your page title should include keywords that describe the content of your page. And remember, every page title needs to be unique throughout your site.
Write a compelling page description
From the SEO page title, think about what’s actually on the page itself. Write a keyword-rich description of the content, but be sure to be succinct. Your page description will be your meta description. It will not actually appear on your Web page. Instead, it will appear in the search engines to describe your Web page to visitors who may have searched for content in a search engine. What you write in your meta description will either encourage or discourage searchers from clicking on a search engine result for your site so make sure your meta description is accurate, descriptive, and enticing.
Consider your URL
Next, think about what your URL is. The URL is the address for a particular Web page; it tells visitors where to go to access your content directly. Make sure your URL is short (so people don’t type errors when they try to access it directly). It should also include as many keywords as possible without over-doing it. Search engines rate the URL very highly based on the keywords and length; a short URL with only one keyword is generally better than a long URL that has 10 keywords.
H1 tags communicate directly with search engines
The content of your Web site may include images, video, and written content (also called copy or text. ) This written content should be structured in the same way that you might structure the outline of an essay (remember outlines from high school English class?) Every Web page should have some sort of page title, which is generally going to be written text. This page title, when written, should have an H1 tag associated with it or a header 1 tag. An H1 tag tells search engines what the page is all about.
As you can imagine, there are also tags ranked with H2, H3, H4 (and so on) levels as well. Use as many tags as you would like, but the H1 tag is the most important for search engines.
Hyperlink with keywords
Within the content of your Web page, you are likely to have a need to link to other pages. When you link to another page of your Web site or of another Web site, include a text hyperlink or a hyperlink that is associated with a certain line of text. The hyperlink should be attached to descriptive words that are keyword-rich. For example, whenever possible, write, resources about [keywords] can be found in the resources section instead of click here when writing a hyperlink.
By implementing these basic SEO strategies, you’ll be able to get better search engine results for your efforts and improve your visibility online. As always, be sure to work with a Web development team that understands keyword strategy and can provide tips for effectively managing your SEO campaigns.