Businesses who wish to be seen (and found) online need to be sure that they develop their Web sites using SEO best practices. There are a few foundational SEO strategies that every business should implement, including strategies to address visible page content, as well as content that is not always as obvious.
Here are 5 easy ways to build your Web site with basic SEO:
Start with a keyword-rich title
When thinking about how to build out your Website, think about it from the top-down. Start with the page title or the words that appear in your Web browser window above the actual Web page. Your page title should include keywords that describe the content of your page. And remember, every page title needs to be unique throughout your site.
Write a compelling page description
From the SEO page title, think about what’s actually on the page itself. Write a keyword-rich description of the content, but be sure to be succinct. Your page description will be your meta description. It will not actually appear on your Web page. Instead, it will appear in the search engines to describe your Web page to visitors who may have searched for content in a search engine. What you write in your meta description will either encourage or discourage searchers from clicking on a search engine result for your site so make sure your meta description is accurate, descriptive, and enticing.
Consider your URL
Next, think about what your URL is. The URL is the address for a particular Web page; it tells visitors where to go to access your content directly. Make sure your URL is short (so people don’t type errors when they try to access it directly). It should also include as many keywords as possible without over-doing it. Search engines rate the URL very highly based on the keywords and length; a short URL with only one keyword is generally better than a long URL that has 10 keywords.
H1 tags communicate directly with search engines
The content of your Web site may include images, video, and written content (also called copy or text. ) This written content should be structured in the same way that you might structure the outline of an essay (remember outlines from high school English class?) Every Web page should have some sort of page title, which is generally going to be written text. This page title, when written, should have an H1 tag associated with it or a header 1 tag. An H1 tag tells search engines what the page is all about.
As you can imagine, there are also tags ranked with H2, H3, H4 (and so on) levels as well. Use as many tags as you would like, but the H1 tag is the most important for search engines.
Hyperlink with keywords
Within the content of your Web page, you are likely to have a need to link to other pages. When you link to another page of your Web site or of another Web site, include a text hyperlink or a hyperlink that is associated with a certain line of text. The hyperlink should be attached to descriptive words that are keyword-rich. For example, whenever possible, write, resources about [keywords] can be found in the resources section instead of click here when writing a hyperlink.
By implementing these basic SEO strategies, you’ll be able to get better search engine results for your efforts and improve your visibility online. As always, be sure to work with a Web development team that understands keyword strategy and can provide tips for effectively managing your SEO campaigns.
Are you a small business owner? It is very important to understand the importance of advertising and marketing on the internet. But the truth is that internet marketing and advertising is pretty different online. With the right online marketing strategy, one can increase his or her business sales with a lot of the leads coming through their website. By simply following great online marketing tips, one can get the search engine visibility that their business truly deserves. Since a lot of the small businesses are known to service a rather small geographical area. In order to really capture high search engine rankings for your business, you will need to make a real good effort to associate your business with your site. Although, this may be a really time consuming process, you will discover that it is well worth the effort. Just remember, when it’s regarding local search, your location is your brand.
Here are some great internet advertising methods:
Get a strong website developed
If you want to convey trust and authority in your business, your site should have a very clean design and should also have meaningful content as well. Make sure that is not built-in Flash search engine crawlers cannot interpret or understand Flash. Having a simple HTML website will do the job, also make sure that you use a standardized address format and also make sure that you include it on your website in plain text. Use unique content instead of the marketing materials supplied to you by your product suppliers – search engines do not like duplicate content.
Content that focuses on location and is optimized
The internet has billions of websites and you need to make sure that your website stands out from the others. This is particularly important for small business owners who have a focus on a specific geographic location. There are virtually thousands of sites about home insurance, but quite a few focuses on home insurance in your city name. Make sure that you also include your location in your web page titles along with your other business related keywords. Great internet marketing entails being able to make your website standout so that you can reach your target market and boost sales.
You Can Try Search Engine Marketing
Organic SEO (search engine optimization) really requires real dedication. So in order to achieve successful results, one will have to invest a lot of effort and time into your website. Are you looking for quick and quantifiable results, Search Engine Marketing (also known as SEM) internet marketing may be really right for you. Bing Adcenter, Yahoo sponsored search and Google AdWords are awesome places to advertise your products and or services on the internet. So, in order to avoid spending loads of cash more than you ought to, you have to be sure to target your marketing campaigns to your specific geographic location. Begin with a small list of keywords, set aside a small daily budget until you totally get used to PPC. Google is known to also offer a Click-to-Call marketing solution that will help you connect users with your business through the phone.
In conclusion, having a great web site that is optimized for the search engines and investing in a Pay-Per-Click program, your business in most cases will generate a tremendous amount of leads, which will turn into sales. This can be some what time consuming for a business owner to implement and is highly recommended that you hire a qualified internet marketing company to take on this task.
I hope this article is helpful in your quest to finding the best methods to marketing your business online. You will find so many more internet marketing solutions on the web, but SEO and PPC in most cases (if done correctly) will grow your business. If you have any questions please fill free to contact:
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