When it comes to successfully marketing your business online, it’s important not only to have a Web site that serves as a virtual showroom for your business, but you also need to implement Internet marketing strategies that will lead people to your showroom. Whether you are selling goods, services, or information, your online marketing campaign should be built around sound Search Engine Optimization (SEO) principles.
Here are 4 common myths about SEO that all businesses need to know if they are going to effectively market their businesses online:
Myth: I should only work with companies that can guarantee SEO results.
Truth: As you begin to grow and market your business online, you’ll come across plenty of information about SEO strategies that are “guaranteed” to work for your business. However, experienced SEO specialists know that there are no guarantees when it comes to SEO.
There are a few reasons why no one can guarantee SEO success. One reason is that no one outside of the walls of search engine companies knows what the search engine algorithms really are. Therefore, all SEO strategies are based on trial and error.
The SEO strategies that work for some companies may not work for others. Business owners should do their best to feel comfortable with the fact that there are no guarantees. However, working with experienced SEO specialists can help to ensure that they make some significant in-roads by trying the most effective strategies.
Myth: As long as I have enough keywords on my Web site, my Web site is search engine optimized.
Fact: Keywords are the center of any strong SEO campaign. However, without the proper SEO techniques and foundations, the keywords won’t be very effective. Proper SEO begins with keywords, but other facts, such as programming, are critical to the success of Web site.
Of course, those other components will revolve around the keywords, such as ALT tags, H1 tags, hyperlinks, and the page’s meta description. You’ll need to work with an SEO company that understands all of these components in order to effectively use keywords to optimize your site.
Myth: If the SEO strategies are good, they will start to work right away.
Fact: Because of the nature of search engines (and the Internet, in general), SEO campaigns don’t really start to achieve measurable results for about 6-12 weeks. Therefore, businesses need to adopt a degree of patience when marketing themselves online with SEO techniques. They should also be weary of companies that promise instant, guaranteed results.
The good news is that the quantitative and qualitative results are worth the wait. Thanks to the ease of SEO analysis tools, you will be able to track the results of different SEO campaigns in real-time to get a clear picture of how effective certain techniques and implementations are for your business.
Myth: I’ll get the best results by working with SEO experts.
Fact: There is no such thing as an “SEO expert.” Those who have been in the SEO industry for any degree of time often chuckle when they see newer SEO marketing companies position themselves as “experts.” Like with the fact that there are no guarantees when it comes to SEO, there are no experts. Because of the constant changes to the Internet, technologies, and the way people interact with their digital tools, no one can be an expert at capturing effective SEO strategies, but we can specialize in SEO.
What’s the difference between being an expert and being a specialist? In part, it’s the focus that one puts on constant improvement, versus resignation to already knowing everything there is to know. To specialize in SEO means that we are constantly learning about technologies, techniques, research, and changes to various industries and components to better understand and refine our techniques. Therefore, businesses should be weary of marketers who position themselves as SEO experts.
Greg Jarboe Webpronews.com The Death (Or Redefinition) Of SEO Discussed
In the past it was very easy to optimize a website. All you had to do is create a strong title, write up a keyword rich description and throw in a few industry specific keywords to get your site to rank on the first page of Google, Yahoo, MSN (now Bing), etc. There is a major flaw with this method today. EVERYONE IS DOING IT!
Don’t be mistaken, in some markets this method of SEO is still highly effective. Places like Virginia, Kentucky, and South Carolina (just to name a few) still has a lot of opportunity for growth. Trying to rank in places like California, Atlanta Georgia, Dallas Texas and New York for industries such as roofing, water damage, carpet cleaning, plumbing, etc… is nearly impossible using basic SEO strategies. This is where more advanced forms of lead generation are needed.
What other ways can a small business, franchise or new company get presence on the web without using SEO?
The number one thing to remember about marketing on the web is, YOU MUST THINK OUTSIDE THE BOX! One method of marketing will not be enough to successfully promote your company. You need to be in a mind set of lead generation. Here are some great tools that will give your company a leg up over the competition.
- Twitter, Facebook, LinkedIn – is taking lead generation to the next level. (Social Media)
- YouTube and Photo Bucket ( Video and Image sites)
- EzineArticles, Buzzle, GoArticles, etc… (Gives people from all over the world a way to promote products and services through article writing)
- Social Bookmarking Digg, Stumble Upon, reddit (A great way to share your videos, images and articles with thousands of searching consumers)
- Blogging – WordPress and Blogger.com (Gives you the ability to write fresh new content that creates links, drive traffic and give you a boost in the search engines)
All of the methods above have two things in common, fresh content and link building. Though Search Engine Optimization (SEO) is not completely dead, in this day in time it would be a tremendous mistake to rely on this method alone. If the tools above are used correctly, when SEO does die out your company will be sitting pretty.
Note: The methods above are very time consuming and in some cases tedious. Don’t feel like you have to do it on your own. There are some very capable internet marketing companies that will be glad to give you a hand at creating leads for your company.