When Google developed Panda in 2011, it revolutionized the way online businesses, internet marketing companies, and Search Engine Optimization companies conducted business and drew online traffic to their sites. Many websites saw a dramatic loss of rankings in just the first roll out of Google Panda, their proprietary website ranking algorithm.
The goal of Google Panda was, and continues to be, to lower the rankings of websites with poor quality information, and raise the rankings of websites with high quality, non-repetitive information. Google Panda started with actual human evaluation of websites and then trained the algorithm to look for the items that humans found important, trustworthy, and poor.
Google Panda continues to roll out new algorithms regularly, and some websites see continued decrease in traffic and others see an increase when they have updated their sites to include new fresh materials, with few advertisements.
The most recent Google Panda 3.3 update had no changes in the actual Panda algorithm, it just refreshed the data in the internal Google Panda system to make it more sensitive to changes on the web, consumer behavior, and increased overall accuracy of the algorithm.
Evaluate where you get backlinks from
Google recently announced they were reconsidering the link evaluation part of the Google Panda algorithm. Panda has in the past evaluated links from websites to help determine the quality of the information on a site by checking and testing back links for legitimacy. A website comprised most of links to other sites was found in Google’s research to provide no benefit to consumers.
Writing fresh content is a must
Content Farms have seen the most dramatic drop in visitors to their sites since the first roll out of Google Panda in February of 2011. Duplicate articles, overlapping articles and information that is redundant triggers Google Panda to lower the rating and ranking of sites. Fresh, new and well written articles help boost the ratings and rankings in Google Panda algorithms. Quality content is now the standard webmasters and businesses need to aim for when constructing sites.
Don’t go overboard with Advertising
Large amounts of advertising, even Google’s on AdSense, can harm the rankings in Panda’s algorithms. Mass-produced content, spelling errors, and sites with no original content will continue to suffer a deterioration of traffic as long as the sites don’t publish original content or information, original and thoughtful analysis, or substantial content.
All is not lost with Google Panda. Webmasters and businesses can make sites more user friendly and increase page views as long as the visitor’s experience on the site improves. A good place to start is with Google’s Webmaster Guidelines available on their website. It covers design & content guidelines, technical guidelines and quality guidelines they recommend for all sites.