SEO – The Down and Dirty
We’ve discussed in general terms what SEO is and how it can help your business. Now let’s take a look at the specific tactics a marketing company might take in furtherance of your cause.
1. Site Audit: Before anything, a good marketer will conduct an examination to assess where SEO improvements are needed. It may be that a complete overhaul is not necessary, but then again, maybe it is. A good website marketing service won’t dive in with all kinds of recommendations until they know what the present reality is.
2. Optimize SEO Elements: Any page posted to the internet has the same elements courtesy of a coding language called HTML. We’re talking about headings, sub-headings, body text, meta tags – all these need to be carefully crafted around keywords. Google looks for certain things in these areas and penalizes a website with a lower search rank if found lacking.
3. Content: For a few years now, Google has been telling anyone who will listen that creating readable, targeted content is the ultimate goal. A website will be rewarded or punished for how well it performs that simple task. A good web marketer can help with this. They should understand what the Google algorithm is looking for and guide your content creation accordingly.
Of course, much, MUCH more goes into SEO, but this gives you an idea of what an online marketing company does. In essence, anything and everything related to using Google-approved methods of attracting traffic are fair game. Marketers and website owners alike should understand that what’s good for Google is good for them also.
Google’s ultimate goal is not to bring the universe under its yoke, but rather to provide the absolute best, most targeted search engine results possible. When a searcher types goldfish training, they don’t want to bring back a dozen pages of results related to gold paint or Olympic training or some other completely unrelated topic. A searcher must be able to find exactly what they want quickly. That should be the goal of everyone. It’s good for Google, good for you, and good for the world. A serious web marketer already understands this and will guide you accordingly.