Social Media Marketing (SMM)

Regularly post interesting and entertaining content that encourages a conversation between you and your followers

Social media marketing is rapidly becoming a huge part of a company’s overall marketing strategy. Think of it as the process of gaining attention through social media sites like Facebook, Twitter, YouTube, or Instagram, and directing the resulting traffic to your website for the ubiquitous sales opportunity. The trick to this process, as your web marketer will understand, is that social media users are resistant to being marketed at. The tactics of radio, television or even online banner advertising will not work.

What does work is to regularly post interesting and entertaining content that encourages a conversation between you and your followers. Once you earn their trust, you can gently begin the task of making recommendations related to your expertise and which, oh by the way, might happen to generate a dollar for you at the end of the day. The secret sauce to this whole process is trust. Once you gain the trust of a follower, and never, EVER abuse it, they want to buy from you over and over. That’s a good place to be.

Like other organic traffic methods, social media marketing gains momentum over time. It’s not an instant payoff but it can be a huge one down the road. Once you position yourself as a thought leader in your niche, there’s a good chance you’ll find business is booming back at the website.